While surveying annual data from the website’s active listings of resale homes, researchers noted use of the search term “Coastal Modern” increased by 125.6 percent over 2024 search mentions.
Perhaps this isn’t surprising to potential ICI Homes customers searching for their new custom Florida homes, but it’s certainly helpful for numerous reasons.
Why? It can help our pros help YOU refine your search, particularly if that search includes a preference for “Coastal Modern” design.
Here’s more on this rising trend.
Key takeaways
Coastal Modern is one of the fastest-growing home design trends, ranking third in Realtor.com’s 2025 Hottest Home Trends Report.
Search interest for Coastal Modern increased significantly year over year, showing strong buyer demand, especially in coastal and Florida markets.
New construction allows buyers to enjoy Coastal Modern design tailored to their preferences rather than adapting a resale home.
ICI Homes incorporates Coastal Modern elements through clean lines, open layouts, light filled spaces, and natural materials built to EQ Factor standards.
Many ICI Homes floor plans already offer Modern or Coastal Modern elevations, with full customization available in communities and through the On Your Land or Ours program.
Report details
Realtor.com’s annual Hottest Home Trends Report captures the year’s 30 fastest-growing home trends based on the frequency of search phrases in active Realtor.com listing descriptions. It compares them year over year to these phrases’ occurrences in the previous year’s report.
The report also includes a median listing price for each trend/phrase, another data point for the cost range of where these phrases tended to appear in active listings for resale homes. For “Coastal Modern,” the median 2025 price was $1,275,000.
A third data point in this report is prevalence, meaning how often these trends/phases appeared in active resale listings. “Coastal Modern’s” prevalence was “occasional.”
The increased use of this phrase isn’t surprising for those of us in Florida.
And if it’s popular in resales…
It’s huge in new custom Florida homes
Because you can build or buy a new custom “Coastal Modern” home that suits you and yours rather than live with (or renovate) the previous owner’s “Coastal Modern” vision.
Potential customers also will score homes built to our own EQ Factor standards. That’s the latest construction materials and techniques, environmentally friendly systems, and Energy Star appliances to maintain that “Coastal Modern” appeal.
How ICI Homes does coastal modern
“Coastal Modern” isn’t a fad. It’s an enduring classic.
We’ve built new custom Florida homes all over the state for 45 years and “Coastal Modern’s” clean architectural lines, light-drenching windows, open living spaces, calm color palettes and natural materials have long captured the year-round ease of Florida living.
In fact, many floor plans in our award-winning library already feature “Coastal Modern” elevations (a home’s exterior appearance). Our model homes with those exterior and interior designs are perfect inspiration for your customized interpretation, no matter your price preference.
Take our Juliette III floor plan available at Mosaic, ICI Homes’ top-selling master-planned community in Daytona Beach.
Its versatile single-level 2,193 square feet includes four bedrooms, three bathrooms and a three-vehicle garage. It’s offered in SIX elevations, one of which is Modern.
You also can “Coastal Modern” customize your dream home with ICI Homes On Your Land or Ours — an entire division dedicated to building clients’ custom-designed dream homes large or small, on land you own, or on land that we’re happy to help you find.
Ready for your new custom Florida home? Talk to ICI Homes here.
